Pakistan Medical Association - Public Service Messages

About PMA

Pakistan Medical Association (PMA) Karachi is a platform that is open to all those people who are willing to make a positive difference in the health sector of Pakistan.

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WHY LOOSE MILK IS BAD?

The whole supply chain of loose milk system is bad with no checks or control by anyone. From poor unhygienic conditions at milk farms to adulteration and contamination at all steps of its collection, transportation and storage before it reaches homes.

Loose milk is hazardous

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Doctor’s public service message.

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Sar-E-Aam exposes loose milk.

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WHY PACKAGED MILK IS GOOD?

Public Service Message | Dr. Mirza Ali Azhar

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Dr.Qaiser regarding the benefits of packaged milk

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Public Service Message - #SaafDoodh 2020

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Media

PMA has been promoting packaged milk as the healthier option for people of Pakistan. Today the government also realised it. So people leave khula doodh and drink packaged milk.

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The Punjab government has decided to ban sale of loose milk from 2022.

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Our prediction of aflatoxins being the culprit, seems relevant:

a) such a huge loss of animals is usually linked to aflatoxins

b) concentrate feed left for long time definitely has toxic level of aflatoxins.

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FAQ

(Q) Why is loose milk bad for us?

(A) Loose milk is contaminated and adultered and hence bad for our health. Pakistan is the 5th largest Milk Producer in the world yet the consumers are exposed to the most unhygienic loose milk as there is no self-quality control or government authority check on the loose milk system. Loose milk system has worst hygienic quality at all points in its supply chain from the unhealthy animals, poor feed for animals, to unhygienic dairy farms to different types of adulterations and contaminations at different stages to poor transportation and storage conditions till they reach our home.

Also, loose milk remains whole day long in the open pans on retail milk shops with provision of continuous heating resulting undesirable changes (color changes, mineral precipitation, vitamins losses, protein denaturation, sedimentation of aggregated constituents and ultimately nutritional losses). Similar practice is being done at home by boiling of milk for several minutes (average 20 minutes according to a survey study) followed by several minutes simmering on stove. That's why no nutritional values can be claimed for loose milk.

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